https://www.kristianespinosa.com/hello daily 0.75 2026-03-10 https://www.kristianespinosa.com/home daily 1.0 2025-08-20 https://www.kristianespinosa.com/featured-case-studies daily 0.75 2025-10-03 https://www.kristianespinosa.com/featured-case-studies/ua-footwear-experience-e2ybh-dxre2-6z8dy-k7ehs-ybslc-fk8nw monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374546-2AABS8TCZXFKHH6GHIIS/HBE_FTW_Header_1_Small.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374573-V560DIJ4RMQ09RKS5A09/FootwearZone4.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374554-Z0M9YH4KXVMGO19JDTWR/20181208-4MRP5387-1a.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374580-UUH7JI4TZ1IJWPCTR95B/image-asset-3.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374540-510XDJTA2Y2UJPG9VWUF/HBE_FTW_Header_2.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374586-A01MVKK17FKZWVRNX5Z9/HBE_FTW_Header_5.jpg Featured Case Studies - Under Armour Global Footwear Experience https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374511-3XT2NKRVMG0RCZMHQJHG/Screen+Shot+2019-12-12+at+8.42.06+PM.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374515-WAZ3J79Y04CG6NNKQ581/Untitled-210b.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374518-5GS79233TUNU609B30PB/Screen+Shot+2025-06-09+at+1.39.11+PM+copy.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374522-ABJP4UI6LV3IEEOIAQAD/Untitled-29d_COMP_DEV.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374526-JPDB6NBI73FVZI7H3DJE/Untitled-25b_RUN_COMP.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374529-C4INYTV2JAHG1WU5L09R/UA_HBE_FootwearWall_Process_FIN_Page_08.png https://www.kristianespinosa.com/featured-case-studies/verizon-access-nmcbt-jtj8a-rac6l-cm89z-ah5n6-scppj-jnh8z-g36dp-cxs2k-2by6s-dw76j monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374686-FQD8SLUDE523YBNCMNIV/VerizonAccess_Digital_Master.png Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374674-E0UBYWMTI2EXEYWM39KW/VerizonAccess_Retail_39-in.png Featured Case Studies - Verizon Access Owned channels build momentum by ensuring consistent messaging across platforms and spotlighting marquee events through targeted channels, driving engagement both in-store and online. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374703-6QWIT5FIFFA0IAJ86MLL/VZ-VerizonAccess-Social-R4-v05-2D.gif Featured Case Studies - Verizon Access Driving engagement through social and paid media (OLV, OLA, Radio) to boost awareness. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374666-K7UGNE8RAU3QF18D9ZD5/VerizonAccess_OOH_Poster_Overview_v01-B.png Featured Case Studies - Verizon Access The flexible design system allows the V symbol to adapt across various touchpoints, ensuring consistent brand expression while maintaining versatility for diverse applications and evolving needs. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374655-O8F4EVCUZQAQJ78JFHHC/Screen+Shot+2025-04-15+at+3.05.43+PM.png Featured Case Studies - Verizon Access The design system was tailored to exclusive events—whether a VIP concert, movie premiere, or sports event—ensuring a consistent brand presence. This was further amplified through out-of-home ads, branded merchandise, and VIP activations. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374709-AZY5HAF0N9EMPBMGC2CW/Screen+Shot+2025-04-15+at+3.04.32+PM.png Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374698-NPUPG92BLBRY6HUQSE70/VerizonAccess_OOH_Sabrina_v01-B.jpg Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374692-0L22A11AKQL20NJN5E6K/VerizonAccess_OOH_Sabrina_Lifestyle_v02.png Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374661-6P17R7FU3PKMOCWF9GXF/VerizonAccess_Swag_Shirt_SC_Mock.png Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374680-8PUZ6S26YR4XEERSTRGI/VerizonAccess_Swag_Bag.png Featured Case Studies - Verizon Access https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374613-61H3MGVU7OUG547U5DC7/VerizonAccess_V-Symbol_Master.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374617-2W4EML92HMJUQL0UAQ80/VerizonAccess_Master_v01.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374620-IYJSPN1RRNWKZYE54L7G/Screen+Shot+2025-04-16+at+9.25.29+AM.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374624-7BG7V5BCP2QFMJV9JLJX/VerizonAccess_OOH_Billboard_Overview_v02b.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374627-0DQP75A234RA08SSZOIN/Screen+Shot+2025-04-12+at+4.39.21+PM.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374631-P534UBW47K469EKKIH7O/VerizonAccess_Border_Guide.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374634-XKVN5H16DICJ4KAFIAGT/VerizonAccess_OOH_Browns.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374636-JDQ0TUJXBLR3GK0HDCM3/VerizonAccess_Type_Only_Category_wht_v02.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374640-A9OEA0FYMIDC9U0R2Y5Q/VerizonAccess_OOH_NYRangers-B.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374643-CPWE6MNUYLPB86F8ESGQ/VerizonAccess_OOH_Sabrina_V-Symbol_Billboard-B.png https://www.kristianespinosa.com/featured-case-studies/verizon-identity-evo-hr8em-wjz66-wly5k-a38zf-l2wgt-n97z6-kk687-jtra6-bfz5k-3w4wy-azytp monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374758-FWOP53HYHAM5UZ82R1YX/Verizon_Logo_Evo.png Featured Case Studies - Verizon Identity Evolution The yellow glow is a deliberate choice, rooted in the deeper meaning of the brand’s name. ‘Verizon’ is a portmanteau of ‘Veritas’—the Latin word for truth, symbolized in mythology by a god with a golden torch—and ‘Horizon,’ a term linked to the golden glow of a sunrise. 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Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374819-ESJ9UZ8974O2FYPAOT0H/Screen+Shot+2025-03-10+at+1.18.18+PM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374883-WYUROYSPUBZTS4LXBLSD/Screen%252BShot%252B2025-04-04%252Bat%252B10.42.03%252BAM.jpg Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374961-L1TX0RZY4EIXV5DWFC7C/Screen+Shot+2025-04-03+at+10.29.12+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374991-2UP3Y0DJTVVXEVXVDITQ/Screen+Shot+2025-03-30+at+5.54.34+PM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375059-GV3ZKHVEIAXGX9E37H83/Screen+Shot+2025-03-26+at+7.25.42+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374813-AY2QHNGQI9GSCAVPP52D/5.14_%2BTD%2Bx%2BMateriality%2BV_Balloon.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374865-923RWTFMXYFN93YTRZ17/Screen+Shot+2025-04-04+at+10.31.43+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374926-I9FM9WS0J4RW3KDN6FCQ/VZ_Monarch_Launch_Business_OOH.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375025-TWCUF3NT067DYZ0NGL8C/VZ_Monarch_Launch_Tablet.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374800-MKW01UBIEH2LL4DZZO1U/5.14_%2BTD%2Bx%2BMateriality%2BV_Football.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374877-B9CZ0QTEPPSITMY9JSV3/Screen+Shot+2025-03-30+at+5.56.11+PM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374950-GO79W06RODAL1NNIHAWS/VZ_Monarch_Launch_Tablet_InfoGraphic.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375030-SKVV27SDVW4NOBWCDXG5/Verizon_01A.jpg Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374826-SOQ65YXZ0SWGE5I8A0U8/5.14_%2BTD%2Bx%2BMateriality%2BV_Neon.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374854-GYZL1P00NXFHZ6KWZKQ7/Screen%252BShot%252B2025-03-30%252Bat%252B5.26.39%252BPM.jpg Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374932-TXLECT9CMZMGRQY85GNL/Screen+Shot+2025-04-03+at+7.09.08+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375053-8WY4LH9JGEMAUISHSK9H/VZ_Monarch_Launch_Social.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374871-Q6B65AOK7SXUGU3RGOTX/Screen%252525252BShot%252525252B2025-04-04%252525252Bat%252525252B3.13.57%252525252BPM.jpg Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374956-X0F1UQCMRTZ1TZW3QJQG/Screen+Shot+2025-04-04+at+10.28.28+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375042-J74CPU1W7D34SMY786WI/VZ_Monarch_Launch_Swag.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374859-JX0WML3B64UAJY72YXQ5/Screen%25252BShot%25252B2025-04-04%25252Bat%25252B10.29.51%25252BAM.jpg Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724375036-AV6BIARMLYMPXHVC8GQS/Screen+Shot+2025-03-24+at+11.58.20+AM.png Featured Case Studies - Verizon Identity Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374740-UONLQNQWNVT0RENOIWJH/VZ_Monarch_Launch_Overview_v02.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374743-563YRKU9GXSBI1F6IVNS/VERIZON_LOGO_ARCHIVE.gif https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374747-LUDMG74LIVC59TI8GB3D/Glow-V_portfolio.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374774-IHM7I7S0GQ3HUX3SE3IO/04_AFTER_Animated-glow-V.gif https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374837-KLB77N547QNP5F0CHJUQ/_EXT_+112624_TD+x+Verizon_VCG_Expanded_Color_Guidance.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374841-B4P4GJ3YOMFHUOPVEFOJ/Screen+Shot+2025-04-04+at+4.27.27+PM.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374910-TUSWGKVUPISRS7CFXK2A/Screen+Shot+2025-04-02+at+5.59.40+PM.png https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724374970-MCQFDNAU9L482Q9YNSTZ/Screen+Shot+2025-03-30+at+5.36.24+PM.png https://www.kristianespinosa.com/featured-case-studies/2024holiday-agwzp-3asaj-lnb9l-kxe5f-rtbzj-knk7y-3e588-dksk6-c7yz9-ftkls-nr8c9 monthly 0.5 2025-06-07 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373395-AB7MQVA092I6FI839BOZ/VZ_3047410_3_Bridgewater+NJ_Verizon+Store_25th+Nov+20242551_RGB_v1.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373398-JMKIS1XLCYHNDW8ZBS71/VZ_3047410_5_Bridgewater_NJ_Verizon_Store_25th_Nov_20242707_RGB_V1.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373401-ZHH871R4ELXUZR1JLKAK/VZ_3047410_7_Bridgewater+NJ_Verizon+Store_25th_Nov_20242947_RGB_V1.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373404-9KX8WTTTFJVRK6ASZ2PN/VZ_3047410_8_Bridgewater+NJ_Verizon+Store_25th+Nov_+20242732_RGB_V1.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373324-KB9WNFNKYQ15WX8C7UG0/Screen%252BShot%252B2025-03-06%252Bat%252B1.19.57%252BPM.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373367-KS0MJT0NK025IB7LFF4L/Holiday_2024_Retail_StoreFront_BP.jpg Featured Case Studies - 2024 Holiday Mishaps The holiday campaign rollout created a seamless in-store experience, bringing the campaign to life through impactful window displays, compelling photography, and a consistent design system. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373434-I0PASD22AOXY9LRK5MBX/Holiday_2024_Digital_Marketing_NYT_v02.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373311-Z1PJKTT4H707IYH39QCN/Screen%252BShot%252B2025-03-06%252Bat%252B1.12.35%252BPM.jpg Featured Case Studies - 2024 Holiday Mishaps https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373355-A6XGZZU1SDABFZ987Z62/xbox.gif Featured Case Studies - 2024 Holiday Mishaps Static to digital content was tailored to amplify promos and the overall campaign theme. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724373422-2E9KJWUHM02QS2SHL9UJ/Holiday_2024_Dotcom_Home_Tablet.jpg Featured Case Studies - 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Under Armour Brand House Gangnam Flagship Located on one of Gangnam’s busiest commercial retail arteries, the Seoul flagship elevated Under Armour’s visibility in a district globally recognized for luxury and cultural influence. Storefront windows were curated to showcase the brand, highlight key campaigns, and tell seasonal product stories. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400088-U0C1O0HLFOIPFAWYDXIS/VMD-072.jpg Portfolio - Under Armour Brand House Gangnam Flagship In the APAC region, windows were updated every 3–4 weeks, making it essential to maintain clear sightlines—often through transparent glass façades—to attract foot traffic and create an inviting, open atmosphere. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400105-POCP227DF5J5IQDFNGM1/space-012.jpg Portfolio - Under Armour Brand House Gangnam Flagship With the shift to more open windows, digital displays at the entrance played a key role in attracting foot traffic and enhancing the store’s inviting atmosphere. 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The clean, impactful design balances clarity with engaging storytelling, creating a cohesive and immersive retail experience at scale. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400166-T64HSODUP7EA5P3XNHS0/space-042.jpg Portfolio - Under Armour Brand House Gangnam Flagship Athlete imagery was strategically placed throughout the store to support brand storytelling and enhance the in-store journey. Positioned along key sightlines, it guided wayfinding, anchored category zones, and struck a balance between emotional impact and functional clarity. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400178-XIE5COYH6Q7UQ65FS2F5/VMD-048.jpg Portfolio - Under Armour Brand House Gangnam Flagship In category zones, visual merchandising worked in parallel with athlete and product photography to showcase key seasonal styles, curated collections, and performance technologies through a cohesive system of dress. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400111-0YJR9DB7VXJNABZ3UUTR/VMD-051.jpg Portfolio - Under Armour Brand House Gangnam Flagship Universal product illustrations were developed to communicate design features, integrated technologies, and fit characteristics, supporting consumer understanding of the complete system of dress. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400154-GL4LW8QFD94259BVQOLD/VMD-015.jpg Portfolio - Under Armour Brand House Gangnam Flagship End-use signage complemented athlete imagery and served as a wayfinding tool, helping customers navigate the retail journey by clearly communicating product purpose and performance intent. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400068-GT2DMVHH6V4OXAARH3MF/global-007.jpg Portfolio - Under Armour Brand House Gangnam Flagship An evergreen display system was designed and customized throughout the space to showcase product innovation, brand heritage, localization, pattern design, and athlete storytelling—ensuring the flagship store remained dynamic, relevant, and easily adaptable. “Protect This House” was more than a trademark — it served as a bold brand promise, brought to life in-store to reinforce Under Armour’s commitment to athletes. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400161-0KDUYLBSMB85BM4WB8G1/image.jpg Portfolio - Under Armour Brand House Gangnam Flagship As one of the brand’s pinnacle global athletes, Stephen Curry’s footwear line was showcased in a custom display highlighting key editions, themes, and colorways. 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Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399940-FU3NHDXP3L7S6FS8XX7R/_UA+Elements_Instagram_Men-02.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399993-0QAZO5D0JSKQRL2IG5GH/UA_Element-16.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399871-T27QQ998C0B1044MTZJC/MENS_HOOD_MACRO_UA_COLDGEAR_1216_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399958-Z4D70AJJ7UMXVG3PN8HQ/_UA+Elements_Instagram_Men-03.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400018-2VB7UJWRCHN2DINNFGKA/UA_Element-20.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399842-7EPC0I005A51XW740V4I/MENS_HOOD_HERO_FRONT_WET_1616_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399970-97U2Y3L9IE9VXZ2B8CAY/_UA+Elements_Instagram_Men-04.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400023-3XKW2TXHMUJSJE4TU04I/UA_Element-15.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399848-AVDNI7HKH7QVRJE290HK/MENS_HOOD_MACRO_UA_LOGO_0461_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399946-V9PN8K45IZPPCSKP58BG/_UA+Elements_Instagram_Women-02.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400001-31429KUH9FMRNCAYIP62/UA_Element-22_iPad+Pro+2017+Mockup.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399865-9RUT13ZAPYBQZZU14NX8/MENS_HOOD_MACRO_4WAY_STRETCH_1425_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399952-3V8JAT9TX3F5PF175S9O/_UA+Elements_Instagram_Women-03.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400013-VSS3B2UGIWBSC0BJ4LEB/UA_Element-23_WMNS_iPad+Pro+2017+Mockup.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399854-KJ8I6OG7BKKOPLVUU6HS/MENS_HOOD_MACRO_WATER_RESISTANCE_1507_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399965-GDZ4JF7G010AVPZKUTCA/_UA+Elements_Instagram_Women-04.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400007-NXL7R55XMPAUAFY6J1BT/UA_Element-17.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399897-EYTX82SMPS1UNUTDSR7O/WOMEN_MACRO_4WAY_STRETCH_1366_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724400028-GREZLX3NBTJWW4WBCLLP/UA_Element-19.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399891-IOBXRFOK7NAWQSNMWSVL/WOMEN_MACRO_1452_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399902-3C51LHN3YJGI8DGPVVJZ/WOMEN_MACRO_STITCHING_SEAMS_1800_C%281%29.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399908-M18J917FS2TELQ793XDC/WOMEN_MACRO_VENTILATION_1476_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399913-I57CUSMI63KADAPKJXV4/WOMEN_MACRO_WATER_RESISTANCE_1864_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399919-PHAQUK6ST04JQVCXXAE7/WOMEN_MOCK_HERO_SIDE_BACK_OVER_GREY_WET_1984_C.jpg Portfolio - Under Armour Coldgear Armour Elements https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399881-KAGCFLTIR4IU9OSL2IC6/_UA+Elements_Web+Landing+Page_Men_02-01.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399930-2DCIW05RNWH6CCJMG03Z/_UA+Elements_Web+Landing+Page_Women_02-01.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399981-96EQ6W21Q1QF79XJ7OTZ/UA_Elements_19.jpg https://www.kristianespinosa.com/portfolio/ua-amsterdam-slebk-7l3wc-94gxt-wt29b-dsh8s-35pt3-bffcj-pk2lk monthly 0.5 2025-05-31 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399366-5SEW0O3Z615W61P1ATSA/Screen%2BShot%2B2019-12-10%2Bat%2B5.53.57%2BAM.png Portfolio - Under Armour Brand House Amsterdam Flagship Located on one of Amsterdam’s historic commercial arteries since the 17th century, Kalverstraat 16 had been vacant for five years due to structural decay and ground settling, requiring more than two years of foundation reinforcement before construction could begin. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399413-PELT8RAXT4GNMVY0713K/UA-Amsterdam-LR-33.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399465-B5HKKJYBS3TI801IEBGK/UA_Amsterdam_Recap.014.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship As part of the evergreen design system, the brand pattern was subtly integrated across displays, environmental graphics, fixtures, and surfaces—adding texture, reinforcing identity, and unifying the space without overpowering key product moments. It served as a foundational element of the overall design language. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399386-WKZFSWFT71KYHLL40C04/UA_Amsterdam_Recap.008.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship Windows were strategically curated to showcase campaigns and seasonal product stories. Each installation blended campaign-specific imagery and messaging with thoughtfully executed product presentations to deliver relevant, engaging storytelling. Together, these elements captured customer attention and elevated brand engagement at street level. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399405-0WLWMKEKF4W0QVTPTVS7/UA-Amsterdam-LR-9.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399507-H3ZUN98T00MBR9NME327/UA_Amsterdam_Recap.015.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship “I WILL” was more than a trademark — it served as a bold, visual brand promise, brought to life in-store through evergreen displays that reinforced Under Armour’s commitment to athletes. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399360-CEJVW0U0G9DECTMN72U3/UA-Amsterdam-LR-31.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Entry zones served as a natural extension of the window displays, carrying campaign elements into the store to promote engagement around key product suites and featured looks. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399518-8KYI0J98P11FFV1YYT0F/UA-Amsterdam-LR-24.jpg Portfolio - Under Armour Brand House Amsterdam Flagship The display was designed to showcase the brand’s product innovation, highlighting transformative advancements—from the first performance t-shirt to cutting-edge technologies and 3D-printed footwear. An elevated design approach featured LED-etched glass and custom iconography to frame and spotlight each innovation, creating a visually striking and informative experience as customers entered the store’s second level. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399372-CKJUXQLWCQLFXCXVE6MK/UA_Amsterdam_Recap.012.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship An evergreen display system was designed and customized throughout the space to showcase product innovation, brand heritage, localization, pattern design, and athlete storytelling—ensuring the flagship store remained dynamic, relevant, and easily adaptable. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399434-D83LVUCQ1Q3FD1LNIN2Y/UA-Amsterdam-LR-127.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399380-TV8LDNYR3HP9ZQAB4VK3/UA-Amsterdam-LR-86.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Localization played a pivotal role in bringing the space to life. A bold visual element inspired by Amsterdam’s graffiti and street art culture added authentic, street-level energy that rooted the store in its local context. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399484-APYAQY6HEEWJOBZBCYZZ/UA_Amsterdam_Recap.019.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship Powerful imagery, juxtaposed with three-dimensional elements, drove athlete storytelling and brought the brand’s performance message to life. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399477-7QX3WBN89JOW4GQHSLRW/UA_Amsterdam_Recap.020.jpeg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399471-1GSKT5AWQDF1U990JSCC/UA-Amsterdam-LR-13.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Localized run routes, downloaded from UA MapMyRun, inspired a branded poster series featured throughout the store. These graphics were integrated into category zones, hallway walls, and fitting rooms—extending the store’s localized, street-level design language while celebrating Amsterdam’s running culture. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399452-M3A4SMFOSV3T9PP1OTI9/UA-Amsterdam-LR-5.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Athlete imagery was strategically placed throughout the store to support both brand storytelling and the in-store journey. Positioned at key sightlines, it anchored product zones, guided wayfinding, and enhanced the overall experience—balancing emotional impact with functional clarity. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399501-GRRQ2LNQW2HWAMBUKL4I/UA-Amsterdam-LR-41.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399458-FCBMSS6XWNYJE0MJQMBT/UA-Amsterdam-LR-59.jpg Portfolio - Under Armour Brand House Amsterdam Flagship End-use signage complemented athlete imagery and served as a wayfinding tool, helping customers navigate the retail journey by clearly communicating product purpose and performance intent. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399495-NU1JAVFPSDT0IR5BNJ9Z/UA-Amsterdam-LR-28.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Visual merchandising and product displays highlighted a system of dress, showcasing key seasonal styles, curated collections, featured footwear, and performance technologies. Product and athlete photography supported these presentations by providing context, demonstrating functionality, and reinforcing the brand’s performance narrative https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399447-RS3K9Q1EV8QMRPH9Q99U/UA-Amsterdam-LR-7.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399513-8ZVFGCG724D660MC3N7C/UA-Amsterdam-LR-58.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399490-9F48SU99HKREDC8QMLL1/UA-Amsterdam-LR-50.jpg Portfolio - Under Armour Brand House Amsterdam Flagship Though more compact, Youth Zones were thoughtfully designed as dedicated destinations, placing young athletes at the forefront through engaging displays, scaled design elements, and age-relevant storytelling. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399441-8Q8OM0I79VYRBXXGXZ59/UA-Amsterdam-LR-52.jpg Portfolio - Under Armour Brand House Amsterdam Flagship https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/1755724399422-LKUX82EXDVYAB9CNRY7J/_UA_Evergreen_Brand_Pattern_v04.gif https://www.kristianespinosa.com/portfolio/ua-footwear-packaging monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/cb0413a1-0520-49b3-b1c1-1257920a3d94/UAFootwearBox_Exports_1-2.jpg Portfolio - Under Armour Packaging Evolution Compared to Nike’s iconic orange, Adidas’s signature sportstyle blue, and Puma’s bold red, Under Armour’s all-black kraft box lacked shelf presence and brand recognition. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/37416195-af02-442b-b498-609317410fea/UA_PCKG_Hierarchy-1.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/a862951b-5cb7-41fd-bb29-4dfeb0c8b04f/UA_MNS_Hangtag_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/2c016131-bd11-4baf-ad42-1d8a2dd8cd48/UAFootwearBox_Exports1-scaled.jpg Portfolio - Under Armour Packaging Evolution The front panel prominently featured the brand’s iconic tagline — “Protect This House. I Will.” — reinforcing Under Armour’s bold, performance-driven identity. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/82519d69-a3da-43e1-aa0a-92d66cb0f72a/UA_Baselayer_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/9d5a437a-e351-41c5-a18e-c3059f9b16bd/UA_WMNS_Hangtag_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/15c13dcf-5f90-4328-9cf3-1de5dbfe877d/UA_FootwearBox_Small.jpg Portfolio - Under Armour Packaging Evolution The redesign introduced a vivid yellow accent from the brand’s secondary color palette, strategically juxtaposed against the black base to maximize shelf impact and enhance brand recognition. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/d21a3204-f119-4c99-8d6a-261767c4203e/UA_Boxerjock_Front_Back.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/629e94e9-6fba-4000-b9ac-67d0c6eaf3a7/UA_SPECIALTY_Hangtag_Lineup_v01.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/e4ba89f3-c7a3-4a70-9d81-f7fa757e1746/UAFootwearBox_Exports_0-scaled.jpg Portfolio - Under Armour Packaging Evolution Product visuals and clearer labels simplified navigation, improving product identification speed and accuracy. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/62bd5853-f26e-4bf2-890c-7a883b4b5ad7/UA_Boxerjock_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/395aa7e4-9bea-4963-84bc-22e05fb8c08c/UA_SPECIALTY_Hangtag_Lineup_v02.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/c52cee55-606a-488e-ac47-27994d0fb854/UAFootwearBox_Exports_3.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/85fade1d-2a53-47e0-bf11-fbaf7f62ab08/UA_W_Underwear_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/6cd48869-744e-46a4-9ddc-7bf417d6ba44/UA_PCKG_MNS_GLOVES_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/19d1338e-7c8a-43e8-9ae0-dd0613c89370/UAFootwearBox_Exports_6.jpg Portfolio - Under Armour Packaging Evolution A geometric pattern inspired by hexagonal product graphics was applied to add visual texture and depth, reinforcing the connection between the packaging and the broader brand product suite. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/8af525ef-689c-4925-bf8b-0f9143eb70fd/UA_PCKG_WMNS_Socks_Lineup.jpg Portfolio - Under Armour Packaging Evolution https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/15fa2ee5-3aae-4816-bd7b-3060bb37b8a7/UAFootwearBox_Exports_4-1.jpg Portfolio - Under Armour Packaging Evolution The Universal Seal of Performance is the brand’s mark of relentless testing, trusted innovation, and uncompromising standards—built to perform under pressure, just like the athletes who wear it. A die-cut detail adds prominence to the seal, reinforcing its importance and visibility. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/fa235518-36f4-403c-9fe2-fe4b2615fbc1/UAFootwearBox_Exports_5.jpg Portfolio - Under Armour Packaging Evolution By rooting its identity in Baltimore, Under Armour honors its origin story in a category dominated by global giants. It’s a reminder that greatness is built from the ground up—one hard-earned step at a time. https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/4d45e7ba-0caf-4ab6-87e7-a12a2c45c335/UA_Baselayer_System_Hierarchy-Front%3Aback.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/4d683a21-21c0-4edb-8fc3-26041ff899ee/UA_PCKG_Hierarchy-3.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/4dc2a8a7-1a47-4a98-a135-a9b214a49889/UA_MNS_Hangtag.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/dcf73c0a-1655-4fda-ab71-d8c5cbeeda4f/UA_WMNS_Hangtag.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/83e7090b-d95f-4459-bf09-b4a458ae429d/FootwearBox2.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/ab2fed94-a47e-41c8-8bbc-c4e09546dc35/UAFootwearBox_Detail.jpg https://images.squarespace-cdn.com/content/v1/68a63a543f0fd87ec7d7a5ab/08ec4fe0-cbe8-450e-bf98-1079f9879d35/UAFootwearBox_Detail_02.jpg