Hola.
Hello.
Sup.

I'm a brand and creative leader with a formalist's eye, a generalist's curiosity, and a belief that design, at its best, is a really good story told visually.

What began as a childhood love of doodling, comic books, hip-hop, and graffiti letterforms evolved into a career at the intersection of brand, strategy, and design. Guided by a passion for craft and a collaborative spirit, I've directed world-class talent at iconic brands like Verizon, Under Armour, and Motorola — shaping brand identities, building global design systems, launching international campaigns, and leading cross-functional teams that consistently deliver standout, strategic work.

I believe the best creative work happens when people feel heard, energized, and aligned. I lead by rallying teams around a clear point of view, bringing empathy and discernment to every brief — because design thrives when ideas have depth and direction.

Outside the studio, I've painted murals with Chicago nonprofits on the South and West Side, completed four of the seven Abbott World Marathon Majors (training for the next one is underway), filled sketchbooks with one drawing a day, and explored the world with the love of my life.

These days, you can find me fielding creative briefs from a highly demanding toddler — usually involving rescuing imaginary lions, planning adventures with Elmo, mixing watercolors (and cleaning said watercolors off the walls), building Magna-Tiles cities, and fulfilling 6 a.m. custom waffle orders.

Fueled, as always, by a pint of cold brew.


If you want to get in touch, here are some links:

LinkedIn
Email