Hola.
Hello.
Sup.

I’m a multidisciplinary brand and creative leader with a formalist’s eye, a generalist’s curiosity, and a belief in the power of storytelling through design.

What began as a childhood love of doodling, comic books, and graffiti letterforms evolved into a career at the intersection of brand, strategy, and design. Guided by a passion for craft and a collaborative spirit, my curiosity has become my compass—leading me to direct world-class talent and create work that resonates and connects with audiences.

Over the years, I’ve had the privilege of working with some of the world’s most iconic brands—Verizon, Under Armour, and Motorola—shaping brand identities, building global design systems, launching international campaigns, opening flagship retail experiences, and leading cross-functional teams that thrive on collaboration—and consistently deliver standout, strategic work.

That spirit of collaboration also defines how I lead. I believe the best creative work happens when people feel heard, energized, and aligned. I focus on rallying teams, cutting through complexity, and leading with empathy, clarity, and discernment—because design thrives when ideas have depth, direction, and momentum to cut through the noise.

Along the way, I’ve painted murals on Chicago’s South and West Side, completed four of the seven Abbott World Marathon Majors (training for the next one is underway), and explored the world with the love of my life.

These days, I’m fielding creative briefs from a highly demanding toddler—usually involving rescuing imaginary lions, planning adventures with Elmo, mixing watercolors (and cleaning said watercolors off the walls), building LEGO sets, and fulfilling 6 a.m. custom waffle orders—all powered, of course, by a pint of cold brew.


If you want to get in touch, here are some links:

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