Under Armour
Spring/Summer 2014 Lookbook

Distributed to industry editors, stylists, and media influencers, the Spring/Summer 2014 lookbook functioned as a seasonal product catalog, showcasing the brand’s global hero styles, innovative technologies, and complete product range—including women’s, men’s, and youth apparel, footwear, and accessories. Shot by renowned photographer Peggy Sirota—celebrated for her sense of candid intimacy—the lookbook reflected her signature style, often described as ‘elegant snapshots.’ Her images captured spontaneous, slice-of-life moments that felt authentic and artfully composed, revealing unexpected and playful perspectives of her subjects. The photography marked a clear departure from Under Armour’s previous lookbooks, which often carried a more traditional catalog feel. Sirota’s dynamic, human-centered approach brought a fresh, emotionally resonant energy to the lookbook, aligning with the brand’s evolving identity and lifestyle-driven direction.