Verizon Product Expression
Verizon’s brand and product expression photography captures the essence of elevated hardware through dynamic angles, refined compositions, and compelling product storytelling. Bold macro imagery, expressive lighting, and evocative shadows reveal the craftsmanship and materiality of each product—merging a premium feel with playful curiosity, movement, and a strong sense of scale.
This curated visual system reimagined product hardware with a fresh, elevated perspective—transforming over 6,000 Verizon stores through evergreen imagery that guided wayfinding, defined product categories, and supported seasonal campaigns. By maintaining consistency across both physical retail and digital platforms, the approach reinforced Verizon’s bold, confident brand presence with lasting impact.
Credits
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Leadership Team
Kristian Espinosa
Senior Director, Brand Design & Identity
James Hogan
Senior Director, Campaign Creative & Strategy
Simon Orchover
Senior Director, Retail Design & ExperienceMike Wente
Vice President, Creative Marketing & Brand Design
Design & Photography Team
Andreina Restrepo-Breneman
Creative Director, Brand Design & Lifestyle PhotographyAlexandra Cuttitta
Program Manager, Brand Design & PhotographyYassmina Fandi
Executive Producer, Brand Photography, Production & OperationsHanifa Haris
Creative Director, Brand PhotographyMarcio Kelmanson
Creative Director, Brand Design & Product Photography Direction
Danielle McMillian
Senior Art Director, Brand Design & PhotographyDerek Love
Senior Creative Director, Retail DesignKaty McCarthy
Production DirectorDoug Wiganowske
Senior Creative Director, Brand Design -
Jamie Chung
Product PhotographerBernstein & Andriulli
Representation