NFL Sunday Ticket
Football is the ultimate American team sport, and fans remain dedicated to following their favorite teams—regardless of location or circumstance. With NFL Sunday Ticket from YouTube TV, Verizon sought to build fan excitement and urgency across the consumer journey. The campaign targeted new customers through paid media while leveraging owned channels to re-engage past subscribers and attract fresh interest.
To support this seasonal initiative, the campaign strategy was updated to align with Verizon's refreshed brand identity. The new approach integrated vibrant colors, dynamic graphics, updated imagery, and modern design elements to deliver a cohesive NFL Sunday Ticket experience, enhancing fan engagement and reinforcing urgency at every stage of the customer journey.
Star Power in
Every Frame
Sponsored NFL players were selected through Consumer Insights to represent key regional markets and ensure relevance. Images were silhouetted and color-corrected to match the campaign’s vibrant, high-contrast aesthetic, with added shadows for realism and cohesion. Integrated into the Activated “V,” players—either grouped or solo—appear to emerge from the letterform, adding boldness, energy, and a strong visual connection to the brand.
From Snap to End Zone: Powered by the “V”
As a hero element, the Activated “V” served as a dynamic portal into the brand’s NFL partnership. Players emerge through the left stem of the letterform, while the right side is boldly filled in Verizon Red—establishing a visual constant that reinforces brand reliability and recognition.
Players in Motion,
Framed by the V
Motion played a critical role in bringing the campaign to life—infusing the Activated “V” with energy, dimensionality, and purpose. Sponsored NFL athletes were integrated into the letterform, appearing to emerge through its structure in dynamic compositions. This movement created a sense of momentum and excitement, amplifying the impact of the brand across digital, social, and broadcast platforms, while reinforcing the connection between sport, story, and identity.
Ground Game in Stone,
First Down in Red
The refreshed palette offers flexibility while remaining clear and accessible as part of the brand’s new identity system. “Stone” serves as the primary base color, complemented by Verizon Red for depth and contrast. Secondary accents of Yellow add vibrancy, while Coral, used selectively, provides balance and a contemporary feel—especially when paired with typographic patterns, athlete imagery, stadium backdrops, and other key graphic applications.
Credits
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Leadership Team
Kristian Espinosa
Senior Director, Brand Design & IdentityJames Hogan
Senior Director, Creative MarketingMike Wente
Vice President, Creative Marketing & Brand Design—
Brand Design TeamLeslie Arrellano
Senior Designer, Brand DesignMatt Brant
Creative Director, Brand DesignJac Dion
Program Manager, Brand DesignKaty Mccarthy
Production DirectorKent Szlauderbach
Copywriter, Brand Voice & CopyDaniel Tovrov
Copywriter, Brand Voice & CopyMartin Virginillo
Senior Creative Director, Brand Design -
Ogilvy
TV OLV Development & Production
Turner Duckworth
Design & Identity Consultation