Under Armour
Coldgear Armour Elements

The UA ColdGear Armour Elements collection—the first compression gear to combine UA Storm and ColdGear Infrared technology—delivered unmatched warmth, support, and comfort in extreme conditions. To launch this top-tier collection, we partnered with United DSN and Tim Tadder Photography to create a bold, technical visual language and striking extreme-weather imagery for a 360° campaign across web, social, print, and digital platforms.

While the campaign included an in-store presence, its focus on digital channels was designed to engage targeted consumers and drive them to the brand. Through product-driven visual storytelling, it effectively communicated key benefits and innovations, influencing purchase decisions along the way. Designed to connect with consumers both emotionally and functionally, the presentation reinforced product value in an authentic, aspirational way—ultimately driving engagement and surpassing online sales expectations for the collection.